At a Glance
The Brief
Where tradition
meets your cup.
Blackhouse is an extension of Guadalajaran culture, where its founder grew up, melted right into the Western spirit of the Midwest.
The brand needed to carry that spirit authentically, without feeling forced.
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Hand-Painted RootsThe identity draws directly from traditional Rótulo sign painting: hand-lettered, dynamic, and beautifully imperfect.
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Spatial IntegrationDesigned explicitly to coexist within
pre-existing spaces. -
Modular SystemFive distinct mark variations, built for flexible application across various brand touchpoints.
Built from Rótulo.
The hand-painted sign tradition of Guadalajara, reinterpreted as a modular identity system built to be broken into pieces and put back together again.
The Full System
5 marks.
3 Colors.
The complete Blackhouse identity system: five marks across three core colors and their tonal variations. Scroll to see the full range.
The Signatures
The ornate signatures.
The most intricate components of the system. These signature marks are designed to be used decoratively and at large scales.
The Outcome
Thriving in the Crossroads.
Blackhouse is comfortably nested in a venue that didn't have to work for it to fit in.
From corduroy hats, vinyl stickers, and custom stamped paper boxes in the brand's color palette, Blackhouse brought its pre-existing community into a new one—creating a hybrid-community space that feels natural, warm, and visually stunning.