Dearly Departed Sardine Co. Brand Identity

For this exciting project, we developed a bold and irreverent brand identity for a premium sardine company, transforming a traditionally overlooked canned fish into a coveted culinary experience. Our concept cleverly contrasts themes of mortality with high-quality food, creating a memorable, darkly humorous approach that resonates with modern consumers and stands out on shelves.

Deliverables: Primary & Secondary Logo | Color Palette | Typography | Brand Voice & Tagline | Brand Pattern | Product Packaging