Duke’s Dogs offers a nostalgic and approachable twist on the classic hot dog restaurant. The brand identity Pixel & Print developed for Duke’s Dogs was designed to be bold and engaging, yet refreshingly simple. Detailed illustrations of ingredients and a straightforward, no-hassle menu create an inviting atmosphere for everyone. In the branding process, quality and a welcoming environment were prioritized. The use of primary colors enhances the nostalgic appeal, contributing to the brand's retro aesthetic. In other words, Duke’s Dogs is fun. It should look fun too!