Betty Rae’s Ice Cream Social Media Content

Fun flavors. Fun people. This collection represented our collaboration with Betty Rae's Ice Cream, where we handled everything from creative direction and photography to final design, building their distinctive social media presence one scoop at a time.

Betty Rae's takes an unexpected approach to ice cream. From strange flavors such as BBQ burnt ends and Chamoy Elotes, to the more straightforward classics, our visual strategy captured the brand's fearless flavor experimentation. We developed a distinctive approach that celebrated their unique craft as well as the simple joy of eating it. Each image we created reinforced Betty Rae's position as Kansas City's answer to boring ice cream.